Who Uses ActiVote?
ActiVote’s mission is to make daily civic engagement simple and accessible. But who are the people turning that mission into reality? Across the country, a growing community of voters is building civic habits, planning ballots, taking quizzes, weighing in on policy, and staying informed year-round.
Below, we break down who uses ActiVote and how this community is helping shape a more engaged electorate–and how trends have evolved since our 2023 recap.
A Nationwide Community
Users from Everywhere
ActiVote users live in all 50 states, representing big cities, small towns, suburbs, and rural communities alike. Engagement rises around key local elections, from spring school board contests to summer special elections, as well as during primaries and the general election.
We saw especially strong participation in states with busy off-year calendars, such as Ohio, New York, New Jersey, and Virginia, where local and municipal races drove year-round interest.
New Users This Year
So far in 2025, ActiVote has welcomed new voters representing, a growing community building civic habits and staying informed about elections of all sizes. That represents roughly 2.5× growth since 2021, the last comparable point in the four-year cycle, all achieved without any advertising.
Year-Round, Not Just Election Year.
ActiVote isn’t a once-every-four-years tool. Usage remains steady across the calendar, even outside the traditional October/November peak, as voters rely on the app to navigate the dozens of local, municipal, and special elections happening every month.
Consistent engagement appears during:
- Spring local elections (e.g., WI, IL, TX, PA)
- Summer special elections across multiple states
- Off-cycle statewide elections in places like NJ, VA, and NY
These patterns reinforce a core part of ActiVote’s mission: making civic participation a daily habit, not a seasonal event.
Who Uses ActiVote?
ActiVote’s users aren’t one type of voter: they span age, gender, and political preference lines. This diversity makes the ActiVote community a powerful reflection of the broader electorate.
Gender ActiVote users are 55% men and 45% women, this is notable because, nationally, women tend to vote at higher rates than men, suggesting there’s an opportunity (and a need) to keep growing ActiVote’s reach among women voters.
Ideology ActiVote users also reflect a cross-section of ideological perspectives, this political diversity is one of ActiVote’s greatest strengths every user sees the same unbiased information, the same candidate comparisons, and the same issue breakdowns, no matter where they fall on the political spectrum.
Age Distribution
ActiVote has strong representation across generations, with meaningful participation from both newer and long-time civic participants. Younger voters form a solid part of the community, while many experienced voters rely on ActiVote to stay informed about every election on their ballot.
The result is a truly cross-generational civic community, from first-time voters building new habits to seasoned voters looking for reliable information in every election.
Why This Community Matters
When voters have simple, accessible tools to stay informed, participation becomes easier, and more meaningful. ActiVote’s diverse and growing user base shows that people want unbiased information and daily habits that support a stronger democracy.
Whether they’re preparing for a local school board race, comparing candidates for Congress, or weighing in on issues that matter to them, ActiVote users are helping build a more informed and engaged electorate, one tap at a time.