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North Carolina · Secretary of State · poll 2 of 2 (final)

Marshall vs. Brown · October 27, 2024

Elaine Marshall
50.8%
Elaine Marshall (D)
Chad Brown
49.2%
Chad Brown (R)
D+1.6%
Published October 27, 2024 · 400 likely voters · MoE ±4.9%
Election result
D+2.1% Elaine Marshall won
This poll's error: R+0.5%
What we wrote at the time

North Carolina Statewide Elections Again a Mixed Bag

October 27, 2024

ActiVote’s October 27, 2024 North Carolina statewide polls finds that Democrats lead in 4 races, Republicans lead in 8 races and one race is tied. The average lead in these 13 races is just 3.0%

The polls were in the field between October 8 and October 26 (median field date of October 17). The polls were among 400 likely presidential election voters and have an average expected error of 4.9%.

Overview

The Political Spectrum crosstabs below show the support for the candidates among left, moderate left, center, moderate right, and right voters. These groups are defined by splitting the national electorate in 5 equal sized groups of 20% each. Please note that in the swing state of North Carolina, the distribution over these categories is not exactly equal to the national average.

Crosstabs

Weighted results by demographic group · October 27, 2024

Left
99%
Moderate Left
97%
Center
60%
40%
Moderate Right
15%
85%
Right
96%
Elaine MarshallChad Brown

The full crosstab table

ActiVote · North Carolina Secretary of State 2024 · October 27, 2024
ActiVote 400 LV Unweighted Weighted Elaine Marshall Chad Brown
National ±4.9% MoE 100% 100% 50.8% 49.2%
Political Spectrum Left 24% 22% 99% 1%
Moderate Left 31% 16% 97% 3%
Center 18% 15% 60% 40%
Moderate Right 13% 21% 15% 85%
Right 13% 26% 4% 96%
Region rural 40% 44% 43% 57%
suburban 55% 50% 55% 45%
urban 5% 6% 74% 26%
Age 18-29 24% 16% 63% 37%
30-49 39% 29% 48% 52%
50-64 24% 26% 46% 54%
65+ 13% 29% 51% 49%
Gender F 37% 54% 58% 42%
M 63% 46% 43% 57%
Party D 36% 33% 89% 11%
R 22% 32% 4% 96%
I 40% 35% 57% 43%
Ethnicity White 72% 68% 39% 61%
Black 20% 22% 86% 14%
Latino 6% 6% 58% 42%
Income Low 20% 22% 55% 45%
Middle 39% 47% 48% 52%
High 41% 31% 53% 47%
Education HS 31% 31% 49% 51%
Some C 9% 25% 38% 62%
BSC+ 60% 44% 59% 41%
All polls in this race: September 23, 2024 · October 27, 2024
Methodology. 400 likely voters in North Carolina. Responses weighted by Demographics and Spectrum. Average expected error ±4.9%. See Why trust our polls? for the methodology, disclosures and accuracy record.