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North Carolina · Secretary of State · poll 1 of 2

Marshall vs. Brown · September 23, 2024

Elaine Marshall
51.3%
Elaine Marshall (D)
Chad Brown
48.7%
Chad Brown (R)
D+2.6%
Published September 23, 2024 · 400 likely voters · MoE ±4.9%
Election result
D+2.1% Elaine Marshall won
This poll's error: D+0.5%
What we wrote at the time

North Carolina Statewide Elections are a Mixed Bag

September 23, 2024

ActiVote’s September 23, 2024 North Carolina statewide polls finds that Democrats lead in 7 races, Republicans lead in 5 races and one race is tied. The average lead in these 13 races is just 3.0%

The polls were in the field between August 20 and September 22 (median field date of September 6). The polls were among 400 likely presidential election voters and have an average expected error of 4.9%.

Overview

The Political Spectrum crosstabs below show the support for the candidates among left, moderate left, center, moderate right, and right voters. These groups are defined by splitting the national electorate in 5 equal sized groups of 20% each. Please note that in the swing state of North Carolina, the distribution over these categories is not exactly equal to the national average.

Crosstabs

Weighted results by demographic group · September 23, 2024

Left
100%
Moderate Left
96%
Center
66%
34%
Moderate Right
11%
89%
Right
96%
Elaine MarshallChad Brown

The full crosstab table

ActiVote · North Carolina Secretary of State 2024 · September 23, 2024
ActiVote 400 LV Unweighted Weighted Elaine Marshall Chad Brown
National ±4.9% MoE 100% 100% 51.3% 48.7%
Political Spectrum Left 26% 22% 100% 0%
Moderate Left 30% 16% 96% 4%
Center 18% 15% 66% 34%
Moderate Right 11% 21% 11% 89%
Right 14% 26% 4% 96%
Region rural 41% 44% 45% 55%
suburban 54% 50% 54% 46%
urban 6% 6% 78% 22%
Age 18-29 29% 16% 61% 39%
30-49 33% 29% 46% 54%
50-64 24% 26% 43% 57%
65+ 14% 29% 59% 41%
Gender F 32% 54% 60% 40%
M 68% 46% 40% 60%
Party D 35% 33% 88% 12%
R 22% 32% 8% 92%
I 41% 35% 56% 44%
Ethnicity White 75% 68% 41% 59%
Black 18% 22% 85% 15%
Latino 5% 6% 64% 36%
Income Low 17% 22% 56% 44%
Middle 38% 47% 50% 50%
High 45% 31% 49% 51%
Education HS 22% 31% 54% 46%
Some C 13% 25% 42% 58%
BSC+ 65% 44% 55% 45%
All polls in this race: September 23, 2024 · October 27, 2024
Methodology. 400 likely voters in North Carolina. Responses weighted by Demographics and Spectrum. Average expected error ±4.9%. See Why trust our polls? for the methodology, disclosures and accuracy record.